Are you a hospitality and tourism leader or manager wanting to take proactive steps to survive the current economic environment? If so, these digital masterclass series is for you. Led by sector experts, they are a chance to learn from industry leaders and hear the stories of businesses just like yours making important changes. Bounce back strongly by opening yourself up to new ways of working.
The first masterclass is tomorrow:
The 8 Pillars of Strategic Leadership
A tourism and hospitality masterclass
12:00-12:45 Tuesday 06 October 2020
In the first of a new series of free 8 weekly 45-minute online-masterclasses, our partners Be the Business will look at the 8 pillars of strategic leadership that every business owner and leader should consider as part of their bounce back planning and overall recovery.
Hosted by industry experts and featuring the stories of hospitality and tourism businesses just like yours, these online events are designed to help hospitality and tourism businesses take control again and kickstart rebuilding business and the economy.
Use 45 minutes over lunch to see how the way you lead your business could change in response to evolving consumer behaviours and a new way of operating.
What topics will be covered?
1. Re-setting your strategic vision for a new reality
2. Getting your offer right
3. The importance of your brand story
4. Market analysis and pricing
5. Using PR for growth
What will you gain by taking part?
1. Understanding of big business strategies that can be applied as small business tactics
2. Increased confidence to become a more effective leader
3. Support in overcoming business challenges
4. The stories of business leaders like you
5. Becoming part of a national movement to support business recovery