EXETER BID ONE YEAR ON - KEY MILESTONES

March           

It’s a YES! Exeter Business Improvement District is voted in

April

A new BID board is appointed following a nomination and voting process taking place throughout April

May

First meeting of the new board.  Wayne Pearce, Centre Director of Princesshay unanimously voted in as BID Chairman

June  

CEO, Craig Bulley is appointed by the BID Board

July    

Craig starts work at the end of the month

August   

Ray Frame joins the BID board as representative for the Guildhall

September

The BID run a Meet the Board event inviting BID levy payers to meet Craig and the board.

A tender process is begun to appoint a PR and Marketing partner

October  

One Voice Media, together with Illicit Web Design and Believe In are appointed to provide PR and Marketing services to the BID

Exeter BID supports additional city dressing for Rugby World Cup

November  

A series of brand workshops and surveys take place to provide market research for the development of a new brand and marketing campaign for Exeter

Exeter BID launch Facebook, Instagram and Twitter accounts to promote interesting events, special offers and BID businesses to the public across the region and beyond #inExeter

100,000 ‘Passports to Exeter’ are distributed across the county to promote BID businesses during the Christmas period

Exeter BID rolls out a programme of Christmas street entertainment covering late nights and weekends throughout November and December

December  

The Welcome Team are appointed and hit the streets of Exeter.  A team of ambassadors are on hand each day to help shoppers and tourists make the most of their time in the city by assisting visitors, monitoring the city environment and working with the businesses across the BID area.

Mark Barretto joins the team as BID Co-ordinator, supporting Exeter BID CEO

The first in a series of footfall cameras goes live

January  

The Welcome Team spend the month meeting as many BID businesses as possible and answer queries from more than 1,200 visitors to the city

Exeter BID CEO works with groups across the city, including EBAC and Best Bar None to improve the city centre experience

February     

BID levy businesses are contacted to provide information about their businesses and promotional materials, as each businesses will have their own page on a new website for the city.

A photography competition has been launched with the general public

BID Welcome Team answer queries from some 1,499 people this month

Exeter BID #inExeter Facebook, Twitter and Instagram accounts reach more than 4,000 followers

What’s next?

  • Exeter brand and website due to launch in May
  • Planning for Christmas 2016 has already begun, with six Christmas light companies currently drafting proposals for the BID’s review
  • Enhanced street cleaning service coming soon
  • Business savings scheme coming soon
  • Stakeholders newsletter due to launch April

 

 

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