#FINDITINEXETER with Willow Hilson

Have you stumbled upon the wonderful world of Willow Hilson yet?

For this week’s #FindItInExeter we were delighted to visit the vintage boutique on Fore Street and chatted with Imogen, one third of the Willow Hilson team, to find out more about the inspirational fashion space.

Willow, of Willow Hilson, opened the boutique’s doors in 2011 and since then it has blossomed into an elegant retail space, showcasing exquisite, hand selected garments from throughout the decades.

Imogen joined the bijou team in May 2018, having always had a love and appreciation for vintage fashion that was passed down from her mother.

At Willow Hilson you will find a lovingly curated collection of 1920s to 1960s pieces including garments, hand bags, hats, jewellery and quirky brooches from these eras. They are all displayed in a gallery-like way, waiting to be tried on inside the ultimate dressing up box.

Both Willow and Imogen see the importance and sustainability of bringing a piece of history into the present day by continuing a fashion item’s story. They source their products both locally and from market trips to Europe. This is when they also collect the item’s stories from the seller, which they ensure are passed onto the next owner – a quality you just can’t get buying from large high street retailers. It’s the ultimate curation of history through clothing and jewellery.

The wonderful pieces found inside Willow Hilson, though decades old, shine because of their quality and craftsmanship from a bygone era. The boutique has many pieces with ‘Made in England’ on the label, which is a true testament to their seamstresses.

Imogen recounts her first visit to Willow Hilson as a customer; recalling Willow recommended a colour palette that would compliment her complexion. They then found a beautiful dress that was unique to anything else in Imogen’s wardrobe.

Enter Willow Hilson and you will be immediately transported to an era of true style, where you will not only find vintage pieces, but also the history behind the,The team welcome you to spend all day drinking tea, eating cake and trying on dresses – what a wonderful way to spend your time. You can also rest assured that if you fall in love with a piece, it will stand the test of time and be in your wardrobe forever.

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