Meet the Face with Jo Benney, owner of Moko Exeter

This week we paid a visit to Jo Benney, owner of Moko Exeter to talk all things lovely.


It’s clear to see that Jo loves what she does.  Moko Exeter has a huge range of wonderful trinkets, beautiful jewellery, clothing and fun and cheeky gifts.  The store is a treasure trove waiting to be explored.


Established in 1997, Jo bought Moko from the original owners when she decided she wanted a new career path. Four years in and Jo is still full of passion for her shop.


Jo said, “We have a simple business plan at Moko, buy lovely things from lovely people, then sell lovely things to lovely customers who love them. I love working with all our different makers and following their journey and absolutely love building a rapport with the customers as well as welcoming visitors to Gandy Street.”

Along with two other members of staff, Claire and Hilary, Jo works hard to provide customers with something different. Some of Jo’s favourite products in store include items by brands One Hundred Stars and Clovelly Soaps. Made in Clovelly, the soaps are 100% natural and biodegradable. One Hundred Stars produce gorgeous dressing gowns, kimonos, duster coats and scarves made from beautiful fabrics.

As well as a variety of brands such as Toolally Jewellery and Solmate Socks, Moko houses own brand glass votive boxed candles and reed diffusers. With scents including Black Oud, Far East Oriental, Lime, Basil and Mandarin, Moroccan Rose, Nag Champa and Rose Geranium, these candles and diffusers make the perfect gift or special treat for yourself.


Moko supports local charity Julian house, a charity that is working to support and empower socially excluded people to build sustainable, independent lives. Money is raised through donations in store. Jo doesn’t charge for her paper bags but simply asks her shoppers for a donation towards the charity.

Providing student discount, a loyalty scheme (My Moko) where it pays to spend in store and a warm welcome every time, a visit to Moko on Gandy Street is well worth it.


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